Best of Classpass
Project Overview:
The objective of Best of ClassPass was to celebrate and appreciate instructors, studios and business owners who form the building blocks of ClassPass communities across the world. We ran this brand campaign in the form of a virtual award series across APAC and EU markets in over 10+ cities.
Scope of Work:
Art Direction, Creative Strategy, Graphic & Digital Design
After an extensive brainstorm and sketching process as seen above, the selected campaign directionality incorporated visual treatments such as designated colours for award categories, text repetitions and a campaign brand mark to create a unique visual voice for our asset suite.
