Project Overview
We are ClassPass was a social and brand awareness campaign with a focus on furthering a sense of community in cities across Asia. The series of brand videos showcased 3 different key opinion leaders using ClassPass, following the global theme of building communities across Asia. My role in this campaign involved art direction and execution of assets across all marketing channels, including Instagram, Facebook & YouTube.
Alongside the brand team, I led the art direction and marketing design for this campaign.

My Scope of Work
Art Direction, Marketing Design