Art Direction for
We are ClassPass
Project Overview
We are ClassPass was a social and brand awareness campaign focused on building a sense of community in cities across Asia. The series of brand videos showcased three different key opinion leaders using ClassPass, aligning with the global theme of building communities. My role in this campaign included art direction alongside the brand team and executing assets across all marketing channels, including Instagram, web, and more.
My Scope of Work
Art Direction, Marketing Design