Gevme Branding
Project Overview
Gevme is an omni-channel events platform empowering teams to deliver great events through technology and data. The platform enhances customer experience, fosters creativity, boosts productivity, and provides valuable insights through data analysis. This project involved building up brand guidelines to better resonate the company’s mission.
My Scope of Work
Art Direction, Brand Identity Design, Brand Strategy, Marketing Design
Gevme's logo lockup effectively conveys the brand's core products: events. Using a stack of rectangles named "Rubix", the logo embodies two key concepts.
The connection between experiences and spaces: An experience is incomplete without a space, and a space lacks significance without an experience. Rubix visually represents the intersection of these two elements, where newness is created.
Building blocks: Gevme provides a range of features and apps that serve as "building blocks" for virtual events. Rubix visually symbolizes these building blocks, coming together to facilitate a cohesive event—much like the small blocks that unite to form one side of a Rubik's cube.
